Integrated Technology to Support Integrated Fundraising

Anyone involved in fundraising today is well aware of the importance of using multiple channels to communicate with various constituent groups. An effective multi-channel strategy and proper execution are key to building stronger and longer lasting bonds with donors and raising more funds more effectively.  

Many of our clients encounter a major hurdle in these multi-channel strategies because their organization lacks effective technology “tools” to implement them.

Amergent is proud to announce that we have entered into an agreement to license technology from Blue State Digital. Amergent is now able to provide our clients with an innovative e-marketing, social networking and online advocacy platform that integrates directly with Amergent’s comprehensive suite of services and technology. Amergent’s new offering will provide an array of options for both our agency clients and our Portfolio database clients to plan, implement and effectively analyze integrated multi-channel campaigns.

Amergent’s new e-fundraising toolset will provide:

• Integration with Amergent’s Portfolio database management system allowing for aggregated reporting and analysis of cross-channel performance
• Simplified e-mail campaign management
• Advanced segmentation and micro-targeting capabilities
• Streamlined, user-friendly donation form and acknowledgment process creation
• Detailed, real-time campaign reports
• Industry-leading reliability and deliverability
• Seamless integration with current web assets
• Advocacy campaign development and implementation
• Social media integration with embedded petition, sharing and event-based tools
• Personal fundraising pages
• Comprehensive event management functionality
• And best of all, Amergent bundles this technology with our top-notch strategy, creative, account management and production services – providing a comprehensive solution!

“Amergent has always provided excellent analytic and technology solutions that help take our clients’ fundraising, membership and communication programs to new levels of success,” says Jim Trebbe, Amergent’s Chairman & CEO. “We are strong advocates of cohesive, multi-channel fundraising strategies and are always looking for ways to improve our clients’ results and net revenue. Adding this robust suite of e-fundraising tools to both our Portfolio fundraising database system and our agency activities allows us to help our clients become even more successful.”

Says Blue State Digital’s Chief Technology Officer & Founding Partner, Jascha Franklin-Hodge, “We see this partnership as an opportunity to deliver even greater success for Amergent’s clients and feel strongly that as a Blue State Digital technology partner, they will have a great customer experience, for themselves and their clients. We build our technology to drive online actions that lead to real-world results, and are excited to provide an online platform for Amergent’s multi-channel fundraising strategies.”

For more information contact Mark Connors at 978-278-1920 or Rick Christ at 540-335-5677.